Wael
Matar
Web
Designer
+
Creative
Frontend
Developer
I'm Wael Matar
A results-driven Marketing & Digital Systems Manager with over 5 years of experience delivering digital transformation across sports, e-commerce, and corporate environments.
My work focuses on building scalable web systems, automating business processes, and leading marketing initiatives that create measurable growth. I bridge the gap between technology, operations, and marketing to help organisations modernise and perform better.
WHAT I DO
Marketing & Digital Systems Leader Driving Growth Through Technology
Digital Transformation
Modernising outdated workflows through automation, ERP systems, portals, and integrated digital platforms.
Marketing Leadership
Leading performance marketing strategies, SEO growth, content execution, and brand positioning initiatives.
Web Systems Development
Building custom portals, POS systems, CRM platforms, and high-conversion websites.
Branding & Visual Communication
Designing marketing materials including brochures, wall graphics, vehicle branding, digital campaigns, and social media assets.
Awards
Case Studies
A selection of projects focused on automation, platform development, operational efficiency, and measurable digital growth.
MyZone ERP Automation System
Developed a backend automation platform enabling device and user management workflows, improving operational efficiency and reducing manual processes.
- Reduced manual operations by 60%
- Improved system scalability
- Enabled real-time device tracking
External Partner Publishing Portal
Built a WooCommerce-integrated publishing system allowing partners to create and manage product content efficiently.
- Reduced publishing time
- Improved data synchronisation
- Increased operational accuracy
Multi-Brand Website Transformation
Led a full UX and performance rebuild across multiple corporate and e-commerce platforms.
- Reduced load time by 40%
- Improved SEO performance
- Increased engagement and conversion
Marketing Growth Strategy Execution
Led campaigns increasing brand reach from 220 to over 3.1M views across digital channels.
- Strong organic growth
- Increased brand visibility
- Performance tracking optimisation
Leadership
Approach
I believe in aligning digital innovation with business objectives.
My approach focuses on simplifying processes, improving performance, and empowering teams through smart technology adoption.
