Wael

Matar

Web

Designer

+

Creative

Frontend

Developer

I'm Wael Matar

A results-driven Marketing & Digital Systems Manager with over 5 years of experience delivering digital transformation across sports, e-commerce, and corporate environments.

My work focuses on building scalable web systems, automating business processes, and leading marketing initiatives that create measurable growth. I bridge the gap between technology, operations, and marketing to help organisations modernise and perform better.

Get in touch
WHAT I DO

Marketing & Digital Systems Leader Driving Growth Through Technology

Modernising outdated workflows through automation, ERP systems, portals, and integrated digital platforms.

Leading performance marketing strategies, SEO growth, content execution, and brand positioning initiatives.

Building custom portals, POS systems, CRM platforms, and high-conversion websites.

Designing marketing materials including brochures, wall graphics, vehicle branding, digital campaigns, and social media assets.

Contact

Let’s Work Together

Have a project in mind, a role to discuss, or want to collaborate? Feel free to reach out through call, WhatsApp, email, or LinkedIn.

📞

Call Me

+971 52 605 3664
💬

WhatsApp

Chat with me directly on WhatsApp
✉️

Email

waelm.22@outlook.com
in

LinkedIn

Connect with me professionally

Custom WordPress Plugins & WooCommerce Solutions

1
Product Status & Category Availability Manager
Custom WooCommerce plugin that controls online/offline category visibility, prevents broken navigation, and ensures smooth storefront performance even with large product structures.
2
JJ Portal Gateway API
A custom REST API plugin that connects WordPress with an external product management system, enabling secure authentication and full control over WooCommerce products, variations, and media.
3
WooCommerce Draft Control Manager
Implements a controlled publishing workflow by forcing all products to remain in draft mode until manually approved, reducing operational risks.
4
Smart Media Loader
Optimized media handling plugin that loads only relevant product images instead of the full WordPress media library, significantly improving performance and usability.
5
Variation Gallery Manager
Extends WooCommerce functionality by enabling variation-specific images and galleries, improving product presentation and user experience.
6
SEO & Product Meta Sync Engine
Handles advanced product metadata including SEO fields, structured data, and custom attributes, ensuring consistency between backend systems and WooCommerce.
7
JJ Product Badges System
Lightweight shortcode-based plugin that transforms product highlights into clean, styled badge components for better visual communication on product pages.
8
Advanced FAQ Manager
Custom-built FAQ system with structured content, category organization, and expandable UI designed for both user experience and search performance.
9
FAQ Schema & AEO Enhancer
Automatically injects structured data (FAQ schema, breadcrumbs) to improve visibility in Google and AI-driven search engines.
10
Form Entries Manager
Enhanced form handling solution that organizes submissions in a structured way, improving admin visibility and enabling export-ready data management.
11
Membership Workflow Engine
Custom logic handling application flows, approvals, and membership lifecycle tracking for business groups and organizations.
12
WooCommerce Category Tree Manager
Improves handling of complex category hierarchies, ensuring clean structure, better performance, and easier management at scale.
Selected Work

Case Studies

A selection of projects focused on automation, platform development, operational efficiency, and measurable digital growth.

01

MyZone ERP Automation System

Developed a backend automation platform enabling device and user management workflows, improving operational efficiency and reducing manual processes.

Impact
  • Reduced manual operations by 60%
  • Improved system scalability
  • Enabled real-time device tracking
02

External Partner Publishing Portal

Built a WooCommerce-integrated publishing system allowing partners to create and manage product content efficiently.

Impact
  • Reduced publishing time
  • Improved data synchronisation
  • Increased operational accuracy
03

Multi-Brand Website Transformation

Led a full UX and performance rebuild across multiple corporate and e-commerce platforms.

Impact
  • Reduced load time by 40%
  • Improved SEO performance
  • Increased engagement and conversion
04

Marketing Growth Strategy Execution

Led campaigns increasing brand reach from 220 to over 3.1M views across digital channels.

Impact
  • Strong organic growth
  • Increased brand visibility
  • Performance tracking optimisation

Leadership

Approach

I believe in aligning digital innovation with business objectives.

My approach focuses on simplifying processes, improving performance, and empowering teams through smart technology adoption.

Latest Projects

TECHNOLOGIES I WORK WITH

From full-stack development and platform integrations to marketing execution, automation, infrastructure, and creative production, these are the technologies and tools I use to build, optimise, and scale digital systems.

PHP
WordPress
Shopify
REST APIs
MySQL
Tailwind CSS
Alpine.js
JavaScript
Vue / Nuxt
SEO / AEO
Performance Marketing
Automation Systems
Server Infrastructure
Hosting
ChatGPT
Canva
Meta Ads
Hostinger
HTML / CSS
GoogleAds

Branding, Print & Creative Design Solutions

I create professional, high-end designs tailored for real business use including business cards, company profiles, packaging, vehicle branding, and large-format visuals. Every design is built with a strong understanding of branding, marketing, and user perception to ensure consistency, visibility, and impact.

raymond-sport-bag
raymondsport-businesscard
company-profile
800sport-bag-front
rsfitness-businesscard
cybertruck-raymondsport
800sport-bag-3